Image result for Top Requires Multiple ViewsStarting and running a successful business is the best way to get where you want to be. You will be in control of your work life, your financial future, and even what you do with your day. There are a number of skills necessary to be a successful entrepreneur, but one of the most important is the ability to look at issues from different perspectives. Looking ahead and looking back, while keeping an eye on today, is a balancing act that the best entrepreneurs learn to incorporate into every decision.
Looking Ahead
Every business decision you make should be directly related to where you are trying to go. That is, with a clear vision of where you want your company to be, decision-making will be easier because every outcome should move the venture closer to your goals. Using financial projections, marketing plans, and basic strategic planning are critical tools in an entrepreneur’s arsenal, and all are focused on looking into the future. It is also critical to stay on top of what’s coming outside of your business. The economy, consumer trends, even the world’s political climate can affect the best choices for your business.
Looking Back
The reason for keeping the books, evaluating marketing efforts, and tracking top selling products is to use that data to make better decisions moving forward. The history of your company and industry are the first stop in deciding how to move forward. Maintaining good records is essential, and actually using those records to develop good plans is even more important.
Focusing on Today
With all the future planning and past performance reviews, it can be difficult to keep an eye on the day-to-day. But what is happening right now is obviously critical as well! Top entrepreneurs never lose sight of why they are in business and who they are serving. There are a number of factors that need to be managed and assessed on a daily basis. If you fail to stay on top of what is happening now, you’ll be surprised how quickly things fall apart.
The trick to making the best business decisions is to balance looking forward, looking back, and focusing on today. Most first-time entrepreneurs struggle to develop this habit because most people have a tendency to zero in on just one of these views. An obsession with where you are going is dangerous – you’ll miss the signs from the venture’s history and ignore what needs to happen today. A reliance on the past might result on perfect accounting records, but will miss the boat when future opportunities come to pass. And, the most common error among new entrepreneurs is focusing only on today. Without a clear understanding of where you are going and where you have been, you can just about guarantee failure.
The view from the top is pretty good, and the only way to get there is to master your ability to check out all the views from the ground!

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