The announcement underlines TCL’s plans to introduce several smart entertainment options in the Indian market to fulfill the evolved entertainment sensibilities of the growing young consumer base, the business said in an announcement.
The business is aiming to disrupt the superior home entertainment section by introducing India’s first Google-certified Android QLED TV on Amazon.in.
“Our partnership with the Andhra Pradesh government and the establishment of our Tirupati production unit would let us provide Indian customers with innovative smart TVs driven by the latest cutting-edge QLED and AI technologies,” Mike Chen, Country Manager-TCL India, said in a statement.
The announcement marks the company’s long-term vision of building localized capabilities in order to cater to the growing market demand for home entertainment options throughout the country.
The Tirupati unit would enable TCL to actively contribute towards the”Create in India” initiative by generating substantial employment opportunities for the nation’s young workforce.
The firm has also tied up with large offline electronics retailers such as Croma, Reliance Digital and Vijay Revenue, in addition to major regional channel partners to construct a strong, pan-India sales and distribution channel.