Sprint Sues AT&T Over’5G E’ Branding

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Sprint Sues AT&T Over '5G E' Branding

Sprint sued AT&T late on Thursday, saying that it had been misleading consumers into thinking that they were utilizing fifth production or 5G wireless network, a technology which has not yet been widely deployed.

AT&T customers were seeing”5G E” logo in their mobile devices in over 400 markets. Even though users are still on 4G network, AT&T is calling it 5G Evolution, Sprint stated in the suit.

5G can offer data speeds up to 50 or 100 times faster than 4G networks.

Smartphones running on both Android and Apple’s iOS platforms are wearing”5G E” for AT&T clients, even though those phones aren’t equipped to encourage 5G.

Sprint explained that a survey showed 54% of AT&T’s consumers believed their”5G E” system is the same as or better than a 5G network and 43 percent said if they buy an AT&T telephone these days, it will be capable of conducting on 5G.

“We will fight this litigation while continuing to set up 5G Evolution in addition to standards-based cellular 5G. Customers want and deserve to know when they are getting better speeds,” AT&T stated in response to the lawsuit.

5G Evolution and the 5GE indicator let customers know when their apparatus is in a region where speeds around twice as fast as standard LTE are available, AT&T explained.

AT&T’s Chief Executive Officer Randall Stephenson said in an interview with CNBC that the organization’s clients are seeing an increase in performance and speed on the”5G E” system and this is a measure needed for to”ultimate 5G”.

Last month, Sprint said it plans to launch 5G smartphones using Samsung Electronics Co Ltd in the USA throughout the summer, while rival Verizon Communications Inc in December also disclosed similar plans for its first half of 2019.

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