The Redmi 6A is your very best selling telephone in India at Q1 2019, according to IDC. The top few spots are all accepted by Xiaomi phones, together with the Redmi Note 6 Pro arriving in next and the Redmi Y2 coming in at third. IDC has confirmed to Gadgets 360 that the Redmi 6A smartphone sold 3 million units in Q1 2019, and was able to rake in the maximum market share at 9.5 percentage in total.
To take the second place, 1.5 million Redmi Note 6 Pro units were sold at the exact same quarter raking in 4.8 percent market share. Similarly, 1.23 million units of the Redmi Y2 were marketed at the first quarter, taking from the third spot on the listing, and raking in 3.8 percent market share. What’s more, Global VP Manu Kumar Jain further cites IDC to maintain that seven out of 10 mobiles on top selling list for Q1 2019 are Xiaomi mobiles, with the aforementioned phones taking the top three spots. The list includes the Redmi 6 Pro at the 7th spot, Redmi 6 in the 8th place, Redmi Note 7 in the 9th place, and Redmi Go and the 10th place.
The Samsung Galaxy M20 and Samsung Galaxy J2 Center sit the fourth and fifth position on the list, along with the sixth place is taken by the Vivo V15 Pro. As we said, IDC has verified the data to Gadgets 360.
Upasana Joshi, Associate Research Manager, Client Devices, IDC India, in a statement to Gadgets 360, stated,”Xiaomi has been always leading the smartphone marketplace today for 7 successive quarters in the back of aggressively priced high heeled versions together with heavy promotional campaigns. Online channel which currently constitutes to 40.2% of smartphone market in 1Q19, has played a pivotal part in raising this bar so high along with Xiaomi’s own website (Mi.com) which also contributes largely to its own sales volumes. Having said this, within the offline channel too, the brand has been able to establish strong footprints through its Mi Preferred partner program, own Mi stores along with the channel ecosystem is upbeat about partnering with Xiaomi.”
“2019, will be a crucial year for Xiaomi as it would have to scale the previously generated existing high volumes and need and match the fierce landscape where other online heavy brands such as Realme, Honor, Asus, and near competition Samsung will be battling for the market pie with equal specification models at virtually prices that are marginal. Omnichannel presence for any vendor is essential to state competitive in India market and all the online heavy brands realised it very soon, thus foraying to the offline channel in a fast pace. Hence keeping steady stride in the internet station along with growth and penetration into the offline market will probably be essentials for aforementioned brands together with Xiaomi to sustain themselves in the longer term,” she added.
In its newest report, IDC says that Xiaomi is directing the Indian smartphone market share in Q1 2019 with 30.6 percent stake. IDC further notes the organization grew year-on-year (YoY) by 8.1 percent in Q1 2019, and it also continued to dominate the internet channel with 48.6 percent share in the first quarter.
Samsung took the second place with 22.3 percent market share and sending 7.2 million units in the initial quarter. Samsung surpassed Apple for its leadership position in the premium ($500+) segment having an overall share of 36 percent in Q1 2019 due to its newly launched Galaxy S10 series that was supported by huge marketing and advertising campaigns.
IDC reports complete shipments of 32.1 million units in Q1 2019, seeing India’s smartphone market increase 7.1 percent YoY despite the global market falling by six percent during precisely the exact same period.