OnePlus has decided to reschedule the October 30 event scheduled in New York for the global unveiling of This OnePlus 6T smartphone.The company claims that the move was necessary as sticking to the original date would’ve meant the OnePlus 6T launch could be”overshadowed by Apple”, which will be hosting an event in New York on the same day.
But this week on Thursday, Apple sent invites to its event in Brooklyn, New York on the exact same afternoon, where the company is expected to announce new iPad and Mac versions .
“When we announced the initiation of the OnePlus 6T on October 8we were convinced our timing will allow us to maximise the number of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30,” OnePlus CEO Pete Lau wroteat a forum article announcing the change in launch date of the OnePlus 6T.
When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would permit us to increase the amount of people we can reach with our opinion. That changed when Apple announced they’d be hosting their own event on October 30. So, imagine how we felt when we heard that the date of the most recent event. One minute, we’re preparing for our finest and most exciting launch event yet. The second we were introduced with a difficult question:”What can we do now?”
In any pursuit, you may just play the cards you’re dealt. We had been dealt a pretty bad hand. Our challenge was to find a way to take advantage of a bad position. For weeks on end, hundreds of individuals have poured their hearts and souls into producing our very best product so far. Our purpose is to make sure it will get the time and attention it warrants.
We could not make this choice independently. For hours, we talked to our media contacts to gain insight to the way that Apple’s announcement can affect the initiation of the OnePlus 6T. We received believed, honest and thoughtful comments. We showed us that when we opted to stick to our original deadline, launch the OnePlus 6T on October 30, we’d be penalized by Apple.
But, we know the most important voices are yours — our neighborhood. We talked to some of our most loyal customers, knowing we couldn’t make a decision of this magnitude with no input. Because we know you’d be affected by this change. Flight tickets are booked, hotel rooms booked, and plans made. Internally, we had been amazingly divided with this choice. We debated for hours before we came to one of the very painful decisions we’ve ever made.
As enthusiastic and ambitious as we all are, we must admit the fact of this circumstance. There are no winners here. Over the span of almost 5 years, we’ve been pleased to witness the growth of one of their most passionate and powerful communities in most of technology. But, we must stay realistic. We have only just begun our journey and cannot afford to let one of the most significant goods in our history be affected by yet another fantastic product launch. So after deep reflection, we have opted to proceed the OnePlus 6T Launch Event in New York City to October 29.
We are moving case each day early so that we could all experience the most recent technologies, together. To all those affected, we all know sorry isn’t good enough. So, we will do everything in our power to make things right. Starting with those of you that own a ticket, however, won’t be able to earn the occasion. Everybody who owns a ticket will be able to apply to get a complete refund for their own ticket.
If you are still able to join our event, firstly : Thank you! We will cover any expenses you might incur to change your plans. If you have to pay to move your flight, we have your back. Same goes for those who booked a resort or made other arrangements. Our team will be getting in touch with all ticket owners separately to help you out.
We expect that you will understand our decision. If you are prepared to help spread the word and make this our largest event yet, we’d be incredibly very grateful if you could talk about the information with other OnePlus followers. As we continue to grow, we will continue to challenge this business collectively. It’ll be a big week at New York. But, we are all set to Unlock The Speed — hand-in-hand with you. Thank you for supporting us! See you October 29, in 11AM EDT.