Netflix is testing a mobile-only subscription Program in India that costs Rs. 250 a month, half of Everything the streaming giant’s Fundamental plan users Invest in the Nation right now.
The Los Gatos, California-based company on Thursday affirmed the presence of the program, however it pointed out that the mobile-only program is only a test and”not a rollout.” The development comes four months after a similar mobile-only program was spotted in Malaysia, indicating that the streaming organization is serious about the plan.
“We are always looking for ways to make Netflix more accessible and enjoyable. We will be analyzing different choices in select states where members may, by way of example, watch Netflix in their mobile device for a lower price and subscribe in shorter increments of time,” a Netflix spokesperson told Gadgets 360 responding to media reports about the mobile-only program. Users also reported the existence of such a plan, revealing the Rs. 250 plan in testing is mobile only, does not provide HD or Ultra-HD excellent streaming, which streaming would only be available by one screen at a time.
“Not everyone will see these choices and we may never roll these out particular plans beyond the evaluations,” the Netflix spokesperson added.
Netflix now offers three subscription plans, starting at Rs. 500 and heading up to Rs. 800, making the service more expensive than its rivals in the nation, the majority of which cost significantly less than Rs. 1,000 a year or Rs. 200 a month.
Netflix has been bullish about the Indian market and the company CEO Reed Hastings had informed Reuters in November last year that India could deliver the following 100 million subscribers for the streaming services. He, however, had denied any plans to present lower prices for the country. It is likely that Hastings and Netflix have experienced a change of heart since that time.
Although Netflix doesn’t officially share the subscriber numbers for India, the company is supposed to account for over 6% of the entire streaming market in the country. According to a research report by Kalagato, published at November 2018, Netflix ranked eighth in the nation based on the total subscribers, Beneath the likes of Hotstar, Jio TV, Zee5, Jio Cinema and SonyLiv.
The streaming service clearly has a long road to go if it wants to a catch a significant chunk of the market in India and a lot of that will depend on the cost of its subscription programs.