Netflix Says It Seems to Become More Transparent, Can Share Viewership Data

Netflix Says It Looks to Become More Transparent, Will Share Viewership Data

Netflix is looking to Discuss more details on its viewership numbers and be more transparent in the future.

The organization, in its latest earnings call, has confirmed that it will gradually and steadily move to be more transparent and discuss viewership data of shows and films. Netflix was fairly tight-lipped about its numbers until very recently, and also this secretive behavior led to a lot of queries from investors. In its annual earnings report, Netflix also disclosed viewership numbers of Triple Frontier, The Umbrella Academy, and The Highwaymen.

Sarandos detailed with this slow transparency plan during the latest investor telephone. He said that the corporation will start releasing granular data to unique groups shortly — to producers, then to readers, and after to the press. There’s no clarity on how Netflix plans to disseminate the large pool of data. It is still unclear if only original shows and movies’ viewership data will be published, or the dataset will incorporate all content.

The business raised many eyebrows after it spent over $100 million to the 2019 streaming rights to the TV series Friends. In a January bringing calls, Sarandos clarified,”I’d look at it such as these are less monetary metrics since they are cultural metrics. I think that it’s important for artists to understand, to possess the audience also know how big the range of their work. So that’s the reason you will see us ramping up a tiny bit more and giving and more out — sharing a bit more of the info.”

Netflix believes a movie as seen if members watch at least 70 percent of it. If it has to do with a TV series, it’s thought of as viewed if at least 70 percent of one incident is watched. Back in January, Netflix stated that Sandra Bullock-starrer Bird Box was watched by 80 million families in the month, and 45 million readers had watched it at the first seven days. Back then, in addition, it claimed that the psychological thriller show You, and higher school drama Gender Education had been seen by over 40 million families in the first few weeks, while Spanish teen series √Člite had scored 20 million members.

In its most recent Q1 earnings report, Netflix confirmed the popular series The Umbrella Academy has been seen by over 45 million member households in the first month of its launch. Triple Frontier — by Margin Call director J.C. Chandor — has been viewed by over 52 million households in the first four weeks on Netflix, and The Highwaymen, starring Kevin Costner and Woody Harrelson as two lawmen that are tasked with bringing down Bonnie and Clyde from the 1930s, is supposedly”on track to being viewed by more than 40 million households in its first month.”


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