Marketing For Start Up Companies

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Image result for Marketing For Startup CompaniesBefore a startup company arrives at a decision to spend on marketing, the company has to evaluate their business model thoroughly before they go to the market. These are the five most important things to be analyzed to verify your business model:
· Is there a real Problem,
· Is the solution offered by you the right one,
· Is there a market for your solution,
· Fix your sales strategy.
· Get in a good revenue model.
“Spend on lead generation campaigns rather than on Brand awareness campaigns”. A Startup company needs to spend more money on lead generation campaigns rather than on Brand awareness to grab their first few good customers who would give them fixed revenue on a month on month to sustain.
One common mistake done by startups is that the CEO delegates the marketing function to a marketer and then forgets it. The best marketer for any startup company is the CEO himself. In case if the CEO delegates the Marketing function then make sure that the CEO spends enough time with the Marketer, brainstorming ideas and getting the right marketing campaigns in place.
Organic growth is the best way to get more new customers. The Customer Acquisition Cost (CAC) just doubles in a pay per click campaign when compared to driving traffic organically. Today most online marketers buy on tracked ROI. So if you are considering an advertising model, I highly encourage you to develop one that delivers results that will minimize the need for a sales team. Hence startup should start off with a lead generation campaign rather than a branding campaign.

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