HMD International has now acquired rights to the PureView Signature from Microsoft.
The PureView brand, which was originally owned by Nokia and proceeded to Microsoft as a part of Nokia’s Devices and Services division deal back in 2014, made its market debut half a decade ago. The fresh development makes the Nokia brand licensee capable of using the PureView brand on its future models. The PureView brand entered the cell phone market with the launch of Nokia 808 PureView at January 2013. While it had been released on a Symbian OS-based handset, it enlarged to the Windows Phone-powered Nokia Lumia 920, Lumia 1020, and Lumia 1520 handsets as well.
As per the signature record on the EUIPO site, the PureView trademark was initially registered in January 2012 and HMD International acquired its rights from Microsoft on August 23. People at Nokiamob.net first spotted the record.
While HMD Global now possesses the camera-focused PureView brand, we might need to wait for some opportunity to see some Android smartphones featuring the PureView brand. But it is worth mentioning here that together with the latest entry of this PureView brand to HMD’s portfolio, the Nokia new licensee also back in July last year collaborated with Zeiss to start deploying high-end optics on Nokia smartphones. The first Nokia 8 last year arrived as the initial Android-running Nokia smartphone using Zeiss optics-powered dual rear camera setup.
The previous version that carried the PureView branding was that the Lumia 950. On the other hand, the 808 PureView and the Lumia 1020 were the two handsets which made the PureView brand strong enough to produce the competition tougher for flagships provided by companies such as Samsung, Sony, and HTC.
Thinking about the historic record of HMD International that performs off nostalgia for its legacy Nokia developments such as the Nokia 3310 and Nokia 8110 4G, it is safe to expect some older PureView branded handsets at a brand new bundle. Having said this, we need to wait at least for some time to find out what HMD must surprise the smartphone marketplace.