Facebook’s Location Tracking for Advertisements Can Not Be Switched Off: Report

Facebook’s Location Tracking for Ads Can’t Be Switched Off: Report

You can try but you Can Not hide seems like the Headline of Facebook’s advertising system that Simplifies users’ location to target ads.
One American researcher recently discovered that there is virtually no way to prevent Facebook from trying to determine your location even in the event that you’ve turned off Facebook’s access to your place every way possible. The inability to prevent Facebook from tracking your place for advertisements might not look as egregious since the company’s some other recent solitude mishaps but it certainly cements the increasingly growing concern that Facebook will constantly place business interests over user privacy.
Aleksandra Korolova, Assistant Professor of Computer Science in University of South California, clarified on Medium how she found Facebook displaying advertisements targeted to her actual location even though she’d no place details on her profile and’d used all accessible location controls to stop the societal giant from monitoring her.

Korolova notes that she’d the Location Background function disabled on Facebook and Location Data Availability for Facebook place for Never on iOS. Additionally, she’d no reference of her current city or any location-tagged photographs or content on her Facebook profile. Regardless of this, Korolova continued to see advertisements targeted to her home and work locations.

“The Location Controls provided by Facebook provide an illusion of control over the data that informs one’s advertisement experience, not actual control,” composed Korolova.

Based on her, when other avenues are unavailable, Facebook will utilize information such as the IP address to deduce users’ location and target ads based on that.

“We do utilize IP along with other information such as check-ins and present city from your profile. We describe this to people, such as within our Privacy Basics site and about the About Facebook Ads site,” Facebook acknowledged to Gizmodo.

The book writes that Facebook quietly changed an earlier coverage for a part of the company only utilized the recent place shared through the location services to target advertisements. A (now obsolete) Facebook Business webpage describing the earlier Facebook coverage was updated after the Gizmodo report to note that the policy was changed back in April 2017. According to Gizmodo, Facebook feels that the rough approximation of location provided by IP information is an acceptable use, leaving the privacy-conscious users to the winner of VPNs.

When the users haven’t switched off location monitoring, Facebook utilizes all kinds of monitoring signals including Wi-Fi link and GPS information to assemble accurate location regarding its users. This info is then utilized to reveal nearly events, local advertisements, news stories, and even electricity the”Safety Check” feature. The business also claims to use the location information to keep the Facebook accounts protected by identifying suspicious login attempts.


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