Branding Your Company As a Caring Community Player

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Image result for Caring Community PlayerNot long ago, I was contacted by a former competitor who had realize that I am now retired, and wanted to ask me what my secret was to generating so much solid local business community loyalty. The reality is it’s never easy to do this, but it is essential if you want to have a strong and ongoing business that can survive a recession. It’s amazing how many companies have gone out of business in the last few years due to the hard economic times. But it’s also nice to watch and understand how the companies that did survive got there. Let’s go ahead and talk about this for second if we might.
Now then, I’d like to give a little bit of advice to you. First of all, it’s not so much as branding and marketing yourself or your company as a caring community player, you have to actually live it. It’s not something you can fake. Those companies who truly care about the community are the ones who are out there doing things, they are doing positive things helping out in community fundraisers, and always there to give a helping hand. Not only are the entrepreneurs and business managers who run these companies of that mindset, but all of their employees are as well.
Since everyone is on the same page and believes in helping the community their customers inherently feel this, as well as onlookers, and the powers that be. It’s almost as much of a feeling than a planned public relations tactic. Therefore it does belong in the branding category than anything you could read in Harvard Business Review with a solid mathematical metric to help you achieve. It has to come from the heart, or it is not real, and if it isn’t real it won’t stand the test of time, or carry you through a recession.
When you help the community, and you care, the community senses this, and they patronize your business rather than your competitors’. It is the ultimate win-win for those who truly care about their community, and they deserve the business, and the business is what they get.
Therefore, my advice to the entrepreneur and former competitor is to stop trying to force it, fake it, or use advertising and marketing to promote your company brand as one which cares about the community – rather, just get out there and do it, and be one with the community because you can care. Indeed I hope you will please consider all of this and think on it.